Template-Type: ReDIF-Article 1.0 Author-Name: Lucila Zarraga Cano Author-Name: Rosiluz Ceballos Povedano Author-Name: Abelardo Castillo Galeana Title: PERCEPTION OF TOURIST ON THE IMAGE OF ISLA MUJERES, QUINTANA ROO, AS A MAGIC TOWN, LA PERCEPCION DEL TURISTA SOBRE LA IMAGEN DE ISLA MUJERES, QUINTANA ROO, COMO PUEBLO MAGICO Abstract: In 2016 Isla Mujeres municipality, located in the state of Quintana Roo in the Mexican Caribbean, the Magic Town Certificate by the Ministry of Tourism. A Magic Town certificate is awarded to places that preserve and display tradition, beauty and culture through symbolic attributes, legends and history. The objective of this research is to determine, based on tourism’ perception, which attributes makes Isla Mujeres a Magic Town. The study follows a multivariate technique. Results are expected to serve for decision-making strategies that promote the search and permanence of Isla Mujeres as Magic Town, distinguishing itself from the other Caribbean destinations in Mexico Classification-JEL: M3, M30 Keywords: Magic Town, Tourism, Isla Mujeres, Tradition and Culture Journal:Revista Global de Negocios Pages: 1-12 Volume: 5 Issue: 4 Year: 2017 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v5n4-2017/RGN-V5N4-2017-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:5:y:2017:i:4:p:1-12 Template-Type: ReDIF-Article 1.0 Author-Name: Luis Enrique Bueno Cevada Author-Name: Martha Fabiola Netzahualt Mendez Author-Name: Karla Fabiola Sanchez Gomez Title: FINANCIAL DEPENDENCE OF FEDERAL TRANSFERS IN THE MUNICIPALITIES OF MEXICO, DEPENDENCIA FINANCIERA DE LAS TRANSFERENCIAS FEDERALES EN LOS MUNICIPIOS DE MEXICO Abstract: The aim of this research is to analyze the relationship between financial dependence of municipalities, their degree of marginalization and debt. Through three indicators (own revenue, dependency and debt) and according to the degree of marginalization, the results show that the level of dependence increases for all municipalities in the study period, especially in the municipalities of very high marginalization however, in municipalities with lower degree of marginalization also increase the proportion of external financing Classification-JEL: H77, H71, H60 Keywords: Municipalities, Financial Dependence, Public Debt, Marginalization Journal:Revista Global de Negocios Pages: 13-25 Volume: 5 Issue: 4 Year: 2017 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v5n4-2017/RGN-V5N4-2017-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:5:y:2017:i:4:p:13-25 Template-Type: ReDIF-Article 1.0 Author-Name: Sara Lilia Garcia Perez Author-Name: Maria Hortensia Lacayo Ojeda Title: ACQUISITION OF MEXICAN COMPANIES BY FOREIGN INVESTORS: EVIDENCE FROM CATERING SERVICES AND THE FOOD INDUSTRY, ADQUISICION DE EMPRESAS MEXICANAS POR INVERSIONISTAS EXTRANJEROS: CASO DE COMEDORES INDUSTRIALES Abstract: acquisitions between countries are a business opportunity and offer international economic empowerment. Mexican companies are currently being purchased by foreign investors. This study identifies factors that influence the catering services and food industry in Mexico, and the relationship between them. We wish to know factors that make them attractive as a foreign investor purchase candidate. The study was done as a joint research. The qualitative stage involves a case study of the two most important companies in Mexico that were acquired by foreign investors. Factors that influenced its foreign acquisition were identified. The quantitative stage involved a questionnaire applied to 15 companies that had not been acquired. Their specific factors or characteristics and trend of rotation were identified. The results confirm that foreign investors primarily seek companies that possess an attractive profile Classification-JEL: F60, G34, L66 Keywords: Acquisition of Mexican Companies, Foreign Investors, Catering Services and Food Industry Journal:Revista Global de Negocios Pages: 27-44 Volume: 5 Issue: 4 Year: 2017 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v5n4-2017/RGN-V5N4-2017-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:5:y:2017:i:4:p:27-44 Template-Type: ReDIF-Article 1.0 Author-Name: Eduardo Montoya Reyes Author-Name: Carolina Trejo Alba Author-Name: Hildelisa Karina Landeros Lorenzana Author-Name: Ma Teresa Perez Llerenas Author-Name: Gloria Azucena Torres de Leon Author-Name: Alonso Hernández Guitron Title: CITY BRANDING ASSESSMENT INDEXES, AN URBAN SUSTAINABILITY PARAMETER, INDICES DE VALORACION DE LA MARCA CIUDAD, UN PARAMETRO DE SUSTENTABILIDAD URBANA Abstract: This paper addresses the integration of marketing in the promotion of cities, which has recently been studied from a multidisciplinary approach. There are many monitoring instruments for City Branding. Some focus on ranking highly competitive places and developing reference indexes. Others identify products and companies. Cities have brand identities. The measurement of such identity and the evaluation of its strengths and weaknesses, make these indexes an equivalent of a certificate of brand quality. The goal of this investigation is to analyze different indexes and rankings identified as tools of evaluation or perception of the city brand. We compare their indicators, ponderations and structures. The results show that assessment of city branding is mainly oriented towards economic and social aspects of sustainability. Those aspects related to environmental conservation are generally not addressed Classification-JEL: M31 Keywords: City Branding, City Marketing, Index, Indicator, Comparison, Assessment, Sustainability Journal:Revista Global de Negocios Pages: 45-56 Volume: 5 Issue: 4 Year: 2017 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v5n4-2017/RGN-V5N4-2017-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:5:y:2017:i:4:p:45-56 Template-Type: ReDIF-Article 1.0 Author-Name: Priscila Ortega Gomez Author-Name: Zoe Tamar Infante Jimenez Author-Name: Alba Maria Ortega Gomez Title: KNOWLEDGE TRANSFER FROM FOREIGN COMPANIES TO PRODUCERS OF BLACKBERRIES OF THE REGION VALLE DE LOS REYES, MICHOACAN, MEXICO, TRANSFERENCIA DE CONOCIMIENTO DE EMPRESAS EXTRANJERAS A LOS PRODUCTORES DE ZARZAMORA DE LA REGION DEL VALLE DE LOS REYES, MICHOACAN, MEXICO Abstract: Foreign companies, as vehicles of foreign direct investment (FDI), are a channel that can contribute to the growth and development of the regions. It can help increase the level of employment, and provide the capability to transfer new knowledge and technology. It can increase the productivity, competitiveness, and the quality of life of the population. This research identifies, quantifies and analyzes the effects generated from foreign companies linked with the blackberry producers in the region Valle de Los Reyes, Michoacán, México. Specifically, we focus on transference of knowledge. We surveyed and interviewed the blackberry producers of the region. Our results allow us to conclude that producers perceive an increase in productivity, and in the quality of life of the population, as part of the links with the foreign companies located in the region Classification-JEL: F21, F23, O33 Keywords: Knowledge Transfer, Foreign Direct Investment, Productivity Journal:Revista Global de Negocios Pages: 57-67 Volume: 5 Issue: 4 Year: 2017 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v5n4-2017/RGN-V5N4-2017-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:5:y:2017:i:4:p:57-67 Template-Type: ReDIF-Article 1.0 Author-Name: Alberto Francisco Torres Garcia Author-Name: Gustavo Rodolfo Cruz Chavez Author-Name: Sarha Leticia Romero Martinez Title: EXPORT AND POPULATION DYNAMICS IN THE STATES OF BAJA CALIFORNIA, MEXICO AND CALIFORNIA, UNITED STATES, EXPORTACION Y DINAMICA POBLACIONAL EN LOS ESTADOS DE BAJA CALIFORNIA, MEXICO Y CALIFORNIA, ESTADOS UNIDOS Abstract: Internationalization is an invaluable tool to expand markets. the investment flows and relocation processes productive. However, under a systemic optic, the incursion into foreign markets requires government cooperation, business determination and social participation. The tendency of an economy to internationalize is mainly reflected in the relations of public and private companies abroad through products, services or investments. The results must be reflected in population welfare. This study determines exports per capita in the states of Baja California (Mexico) and California (United States), seeking to infer their impact on revenues distribution and economic development Classification-JEL: F00, F10, F14, F20, F63. Keywords: Internationalization, Exports, Population Development Journal:Revista Global de Negocios Pages: 69-80 Volume: 5 Issue: 4 Year: 2017 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v5n4-2017/RGN-V5N4-2017-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:5:y:2017:i:4:p:69-80 Template-Type: ReDIF-Article 1.0 Author-Name: Cruz Elda Macias Teran Author-Name: Leonel Rosiles Lopez Author-Name: Jose Alejandro Suastegui Macias Author-Name: Eduardo Alejandro Carmona Title: CONTINUING EDUCATION IN ADMINISTRATIVE SCIENCES AND ITS IMPACT ON ORGANIZATIONS, LA EDUCACION CONTINUA EN CIENCIAS ADMINISTRATIVAS Y SU IMPACTO EN LAS ORGANIZACIONES Abstract: This study addresses the issue of continuing education and its impact on organizations. The research is conducted to identify and document the impact of continuing education projects provided by the Faculty of Administrative Sciences of the Autonomous University of Baja California (UABC) to the public and private sectors in Baja California, Mexico. This study follows from courses taught during the years 2010-2014. Continuing education in Administrative Sciences was studied using indicators such as company´s image, interpersonal relations, economic improvement, productivity, labor relations, product or service and achievement of goals. It is a mixed study, qualitative analysis was carried out by applying the tradition of grounded theory, while the quantitative analysis was performed using descriptive statistics Classification-JEL: I210 Keywords: Continuing Education, Productivity, Labor Relations Journal:Revista Global de Negocios Pages: 81-89 Volume: 5 Issue: 4 Year: 2017 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v5n4-2017/RGN-V5N4-2017-7.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:5:y:2017:i:4:p:81-89 Template-Type: ReDIF-Article 1.0 Author-Name: Jovita Georgina Neri Vega Author-Name: Rafael Gonzalez Zarza Author-Name: Aaron Ivan Gonzalez Neri Author-Name: Rafael Albertti Gonzalez Neri Author-Name: Héctor Miguel González Neri Title: PRODUCTIVE PROCESSES, COSTS AND COMPETITIVENESS: THE CASE OF A COMPANY PRODUCER OF TEQUILA ARTESANAL, PROCESOS PRODUCTIVOS, COSTOS Y COMPETITIVIDAD: CASO EMPRESA PRODUCTORA DE TEQUILA ARTESANAL Abstract: This paper presents production processes used in a traditional company. Production processes are sequential, and apply to companies making mass production. This study refers to a company dedicated to the production of tequila a typical Mexican drink. We can perfectly identify the processes needed for the preparation. Many companies carry out their processes in a traditional way. However, these companies have had to adapt to technological changes to be competitive. Production processes applied to the production of tequila are well defined and allow the allocation of costs in each of the processes. The importance of this procedure has to do with training production, which makes a difference in quality, and is reflected in lower costs Classification-JEL: A13, F65, L23, M41 Keywords: Production Processes, Competitiveness Costs Journal:Revista Global de Negocios Pages: 91-101 Volume: 5 Issue: 4 Year: 2017 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v5n4-2017/RGN-V5N4-2017-8.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:5:y:2017:i:4:p:91-101 Template-Type: ReDIF-Article 1.0 Author-Name: Olga Beatriz Sanchez Rosado Author-Name: Cecilia Garcia Munoz Aparicio Author-Name: Maria del Carmen Navarrete Torres Author-Name: Carlos David Zetina Perez Title: DIAGNOSIS TRAINING FROM THE PERSPECTIVE OF THE TUTOR IN A PUBLIC UNIVERSITY, DIAGNOSTICO DE CAPACITACION DESDE LA PERSPECTIVA DEL TUTOR EN UNA UNIVERSIDAD PUBLICA Abstract: In Mexican universities, the mentoring program is a tool that has worked with vague results. Although there are many success stories, there are still reforms and adjustments to be made. One of these is to review the training that teachers, who carry out this work, are provided. These teachers sometimes rely on outdated skills. In this research we consider an instrument to meet the training needs that require teachers to better perform. The method was quantitative and the sample was selected at random. We focused on knowing if teachers received training and had knowledge about university services to guide their students and the topics on which they would like to receive instruction Classification-JEL: A220, J240 Keywords: University, Tutors, Training Journal:Revista Global de Negocios Pages: 103-121 Volume: 5 Issue: 4 Year: 2017 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v5n4-2017/RGN-V5N4-2017-9.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:5:y:2017:i:4:p:103-121