Template-Type: ReDIF-Article 1.0
Author-Name: Lynda S. Livingston
Author-Name: Thomas Glassman
Title: CREATING A NEW TYPE OF STUDENT MANAGED
FUND USING PEER-TO-PEER LOANS 
Abstract: Finance students can experience real-world challenges and enhance their learning by running an
investment fund. However, most of the student-managed funds that currently exist are relatively large,
equity-focused portfolios; few funds concentrate on debt, since fixed-income investing usually requires
larger investments and higher expenses. In this paper, we present a new type of fixed-income fund: a
peer-to-peer lending portfolio, run through the Prosper Marketplace electronic platform. Such portfolios
can be hundreds of times smaller than even the smallest traditional student-managed funds. Using
Prosper, business programs of almost any size can offer students the educational experience of running
an investment fund.
Classification-JEL: A2 
Keywords: student-managed funds; peer-to-peer lending
Journal: Business Education & Accreditation
Pages: 1-14
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-1.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:1-14

Template-Type: ReDIF-Article 1.0
Author-Name: Roxanne Helm Stevens
Author-Name: Gregory Wallace
Author-Name: Linda Hunt
Title: AN EXAMINATION OF A DIVERSITY
CONCENTRATION FOR A GRADUATE LEVEL
BUSINESS DEGREE PROGRAM
Abstract: Diversity has become an increasingly important issue in the business world as multi-cultural working
environments become commonplace. Businesses, operating in today’s global environment, require the
ability to leverage diversity by utilizing knowledge and experiences from different groups of workers. A
number of benefits are realized by organizations that embrace diversity. As business realizes diversity as
a significant factor for organizational competitiveness, demand is created for professionals prepared to
think critically about multifaceted diversity issues in the workplace. While the benefits of diversity in
society are well established, business schools have not always actively incorporated elements of diversity
into their curriculums. In this paper we conduct a survey of twenty-eight universities in Southern
California. Our survey results indicate that a large portion of business schools do not incorporate
diversity into their curriculum. We provide recommendations for how business schools might effectively
incorporate diversity into their curriculum.
Classification-JEL: I21, J24, A23
Keywords: Diversity Curricula; Pedagogy; Teaching; Graduate; Education
Journal: Business Education & Accreditation
Pages: 15-28
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-2.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:15-28

Template-Type: ReDIF-Article 1.0
Author-Name: Sid Howard Credle
Author-Name: Ruby L. Beale
Author-Name: Sharad Maheshwari 
Title: THE USE OF CASE ANALYSIS TRAINING
AND COMPETITIONS TO ASSURE LEARNING AND
SCHOOL-WIDE QUALITY
Abstract: Accrediting agencies have mandated that member schools provide evidence of the assurance of learning
of students in the educational process. This study describes a learning structure based on student
participation in case study analysis. After training 103 business students in case method analysis an
assessment test of concepts underlying case analysis was administered. Students were given two
opportunities to pass the assessment test with a score of 80 percent or higher. The first assessment had an
overall pass rate of 87 percent. It was found that upperclassmen performed significantly better than
underclassmen with an average score of 91 versus 84 percent. The authors validate the use of the case
analysis by engaging students in national case competitions. Based on the portfolio outcomes of the case
competitions the authors create an annual Key Performance Index for the School. This index assesses the
School’s overall success in competing in and winning national case competitions. It is suggested that the
combination of case analysis training, followed by competitive case performance, provides important
student competencies and skills and that the data gathered from such activity outcomes can be used to
assess the quality of the educational delivery system of the School.
Classification-JEL: A2; M00
Keywords: Case analysis, Case competitions, Assurance of Learning, Communication Skills
Development, Student Competencies, Key Performance Index
Journal: Business Education & Accreditation
Pages: 29-44
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-3.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:29-44

Template-Type: ReDIF-Article 1.0
Author-Name: Michael Godfrey
Author-Name: Andrew Manikas
Title: REVISING A SUPPLY CHAIN CURRICULUM WITH AN
EMPHASIS ON THE TRIPLE BOTTOM LINE
Abstract: This paper discusses a benchmarking study that we conducted over the summer of 2008 as part of the
ongoing re-design of our Supply Chain & Operations Management (SC&OM) curriculum. The
motivation for this study was our desire to emphasize sustainability (or the triple bottom line of
economics, environmental, and social equity performance) more strongly in all of our Supply Chain &
Operations Management courses. We performed an analysis of our Supply Chain & Operations
Management program compared to nineteen other undergraduate programs in Supply Chain and/or
Operations Management in the United States. We found only one other program that requires a course in
sustainability and no other programs that require elements of sustainability within their required courses.
In addition, we found that we needed to cover purchasing and transportation topics in greater depth.
Both of these topics are fertile areas for discussion of sustainability topics. Finally, through our
benchmarking study and the research we conducted, we determined that we needed to add more
experiential sustainability exercises in our Supply Chain & Operations Management courses.
Classification-JEL: I23, M11
Keywords: Sustainability, Supply Chain Management, Curriculum, Triple Bottom Line
Journal: Business Education & Accreditation
Pages: 45-54
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-4.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:45-54

Template-Type: ReDIF-Article 1.0
Author-Name: Zhuoming Joe Peng
Author-Name: William P. Dukes
Author-Name: Ronald Bremer
Title: EVIDENCE ON STUDENT-MANAGED FUNDS: A
SURVEY OF U.S. UNIVERSITIES
Abstract: An analysis of student-managed funds’ operations in 35 universities in the U.S. was conducted with the
data collected through an Internet-based survey. The results indicate that CAPM is used in most SMFs
as the means to estimate the required rate of return. Value Line and Wall Street Journal are the two most
widely used information sources by SMFs. It is not common for a SMF to be equipped with its own
trading room. The median value of the SMFs is $460,000, but the sampling distribution of the SMFs’
market capitalizations is highly right-skewed. Most of the SMFs have the same asset allocation decision.
In total, about 69% of the SMFs in our sample invest at least 90% of the capital in Equity.
Classification-JEL: G00; A29
Keywords: Education, Finance
Journal: Business Education & Accreditation
Pages: 55-64
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-5.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:55-64

Template-Type: ReDIF-Article 1.0
Author-Name: Ellen M. Kraft
Title: SCREENCASTS AS A LEARNING RESOURCE TO
ENHANCE A QUANTITATIVE BUSINESS METHODS
COURSE
Abstract: The challenge of teaching the required Quantitative Business Methods course is the diversity of Excel and
quantitative skill levels of the students. Some students are able to keep up with the course assignments
while others become frustrated and fall behind. Screencasting is a technology that is used to capture
each action a user is performing on their computer screen accompanied by audio narration describing
what the user is doing on the screen. The screencasts were used to demonstrate Excel lessons and
example problems for the class. Screencasts were recorded outside of class and posted to the course
management site. Student survey results indicated that the majority of the students who viewed more than
25% of the screencasts found them to be helpful for completing the homework assignments, staying up to
date in the course, studying for the tests, and completing the course project. Technical difficulties were
encountered downloading and viewing the screencasts by the students. Further study of the effectiveness
of the screencasts is suggested. To overcome the technical difficulties that were encountered by using the
course management system to post the screencasts, students could be provided with a CD-ROM of the
screencasts at the beginning of the course.
Classification-JEL: A2; C88
Keywords: Screencasts, Podcasts, Lecture recordings, Camtasia studio
Journal: Business Education & Accreditation
Pages: 65-77
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-6.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:65-77

Template-Type: ReDIF-Article 1.0
Author-Name: Francis Petit
Title: AN EXPLORATORY ANALYSIS OF INCORPORATING CUSTOMER EXPERIENCE FRAMEWORKS WITHIN AN EMBA PROGRAM
Abstract: The purpose of this research is to determine how to effectively incorporate customer experience management frameworks within the marketing and management of Executive MBA Programs. To determine this information, two customer experience management frameworks were discussed in detail and then an analysis ensued on its potential applicability of enhancing the EMBA student experience. The main findings of this study indicate that as a result of this experience economy, incorporating a targeted, consistent and branded customer experience within any product or service, with EMBA Programs being no exception, is of critical importance. The results of this exploratory study can have significant implications on the future management and marketing of Executive MBA Programs. 
Classification-JEL: A23, I23 
Keywords: customer experience, EMBA program, accreditation, AACSB
Journal: Business Education & Accreditation
Pages: 79-90
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-7.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:79-90

Template-Type: ReDIF-Article 1.0
Author-Name: Scott Mensch 
Title: MANAGING DISTANCE EDUCATION CLASSES BY CERTIFYING INSTRUCTORS
Abstract: When developing online classrooms it is necessary to ensure that all learners will be successful in the
course. This paper outlines the dilemmas faced by one university in its struggle to improve retention rates
in their distance education courses. The case study will also serve as a justification for instructor
certification for online courses at Indiana University of Pennsylvania. While these courses span multiple
facets of higher education such as technology, criminology, mathematics, business, and general studies,
the core competencies to develop a structurally sound online learning environment remain unchanged.
The need to have faculty who are trained both in the pedagogy of an online learning environment and the
tools to deliver content will improve student success. The intent of this paper is to identify the need for
such a certification by looking at recent trends in both online and face to face education at both the
graduate and undergraduate levels. Data gathered for online courses compared to the same course that
is offered in a face to face setting. Incorporating strategies of instruction in an online course to mirror
those of a traditional course are essential to maintain consistency and satisfy all students. 
Classification-JEL: I23
Keywords: Instructor certification, online course design, distance education pedagogy, enrollment
and retention
Journal: Business Education & Accreditation
Pages: 91-95
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-8.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:91-95

Template-Type: ReDIF-Article 1.0
Author-Name: Siu-Kay Pun
Title: CREATIVE THINKING THROUGH VISUAL LITERACY
Abstract: In an increasingly globalized and competitive world, larger numbers of entrepreneurs with creative
minds are needed. This paper discusses the role of visual literary in nurturing creativity and explores the
experience gained in a course in creative thinking through visual literacy that was taught as an elective
at Nanyang Technological University (NTU). It discusses the teaching methodologies to nurture creative
minds in Business undergraduates, teaching issues encountered when teaching the course, and outcomes
achieved from the course. It also provides advice for educators considering adopting such a program.
Classification-JEL: I20
Keywords: creative thinking, visual literacy, entrepreneurs, teaching techniques
Journal: Business Education & Accreditation
Pages: 97-108
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-9.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:97-108

Template-Type: ReDIF-Article 1.0
Author-Name: Bamini KPD.Balakrishnan
Author-Name: Samuel Lee
Author-Name: Azlinda Shazneem Md.Shuaib
Author-Name: Najihah Hanisah Marmaya
Title: THE IMPACT OF BRAND PERSONALITY ON BRAND PREFERENCE AND LOYALTY: EMPIRICAL EVIDENCE FROM MALAYSIA
Abstract: This article examines the roles of the perception of brand personality in consumers’ brand preference and
loyalty. This research conducts a survey of 300 adults in Malaysia with regard to brand personality,
brand preference and loyalty in investigating two foreign brand coffee outlets, Starbucks and Coffee
Bean. A questionnaire was used to gather data from respondents in various cities in Malaysia using
purposive and convenience sampling methods. Statistical tests including factor analysis, reliability
analysis and multiple regressions were utilized. The results of the analysis revealed that there are
differences in consumer’s perception on brand personality attributed to foreign coffee outlet brands. The
results indicate that Starbucks is a better brand than Coffee bean. The result shows that brand personality
has a strong effect and influence on brand preference and consumer loyalty. This study suggests that
intangible attributes contribute to brand perceptions, consumer preference and loyalty. The research
findings provide useful insights for practitioners, brand managers and academicians.
Classification-JEL: M3, M31
Keywords: Brand personality, Starbucks, Coffee Bean, Personality Inventory, Malaysia
Journal: Business Education & Accreditation
Pages: 109-119
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-10.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:109-119

Template-Type: ReDIF-Article 1.0
Author-Name: Angelina I. T. Kiser
Author-Name: Norma A. Trevino
Author-Name: Mike McVicker
Title: AN ECONOMICALLY AND ENVIRONMENTALLY SUSTAINABLE BUSINESS MODEL INITIATIVE FOR MICRO ENTERPRISE IN GUATEMALA:
OBSERVATIONS FROM FIELD RESEARCH
Abstract: Five research teams representing the HEB International Peace Program at the University of the
Incarnate Word in San Antonio, Texas completed field work in the coffee industry and micro enterprise in
Guatemala during October 2008. Of special interest to one team was the As Green as it Gets (AGG)
organization, an incubator for micro enterprise. AGG began in 2005 when founder, and now director,
Franklin Voorhes identified the opportunity to improve the lives of disadvantaged families in Guatemala
with a non-governmental organization (NGO) model of incubation. Voorhes partnered with coffee
farmer Felix Poron to pilot a small business development program. AGG now includes non-coffee micro
enterprise owners such as jewelry and textile producers and assists the owners to operate as both
economically and environmentally sustainable enterprises. The authors’ focus in this paper is upon the AGG business model, its process to provide financial support, and how it identifies viable micro enterprises to incubate. In addition, the authors describe how AGG has made a difference in the success patterns of its client micro enterprises, and how those patterns may be exported to other economies.
Classification-JEL: G21, O16, O18
Keywords: Sustainable business, micro finance, micro enterprise, field research, Peace Program
Journal: Business Education & Accreditation
Pages: 121-130
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-11.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:121-130

Template-Type: ReDIF-Article 1.0
Author-Name: Sapna Rijal
Title: LEADING THE LEARNING ORGANIZATION
Abstract: Researchers have identified leadership as being one of the most important factors that influence the
development of learning organization. They suggest that creating a collective vision of the future,
empowering and developing employees so that they are better able to handle environmental challenges,
modeling learning behavior and creating a learning environment, are crucial skills for leaders of
learning organization. These roles are suitable to a transformational leader. Despite the potential for a
transformational leader to positively affect the development of learning organization, little research has
investigated the existence of this link. To understand the development of learning organization, it is
important to understand the role of transformational leadership in learning organization. This article
seeks to understand the role of transformational leadership in the development of learning organization.
Classification-JEL: M12, M14
Keywords: learning, learning organization, transformational leader
Journal: Business Education & Accreditation
Pages: 131-140
Volume: 1
Issue: 1
Year: 2009
File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v1n1-2009/BEA-V1N1-2009-12.pdf
File-Format: Application/pdf
Handle: RePEc:ibf:beaccr:v:1:y:2009:i:1:p:131-140